LOWE'S COMMERCIAL

I took CLC class with LOWE’S in fall 2016 at SCAD. It is a class which we create projects for the clients from real company. I worked as a director of a motion video in a small team to promote and compensate the Lowe's comic book. I created storyboard, participated in 3d modeling, rigging, animation and compositing.

 

The concept behind the commercial was to create an animation that showcased the functionalities of our technology in comic book and how they performed their actions, to better inform the look of our process book. By watching this video, audience will have a better understanding of how these techniques work within the context of home improvement. The characters were created and animated in Cinema 4D, the background in Adobe Illustrator and finally everything was composited in After Effects, together with pre-recorded voice over and sounds.

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I cannot share this video to public now because of the contract with Lowe's. Please contact me to watch this video.

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Credits

Director: Sishuang Wu

Storyboard: Sishuang Wu

Background Design: Sunny B. Yazdani

3D Modeling&Animation: Sishuang Wu, Vincent Cappelluti, Jeffery Trezza, Kyndall Bennett

                                             ( I modeled, textured,rigged and animated first robot )

Scripts&Voice Over: Shelby Kennedy